Collaborative Event Promotion Program

The Center for Appreciative inquiry (CAI) is recognized worldwide as a leader in Appreciative Inquiry certification. For over 30 years, we have assisted thousands of individuals on their AI journey by providing high-quality, strength-based certification programs that build on their experience, provide new learning, and build upon new theories and research in the field of Appreciative Inquiry.

To help our growing network of AI professionals earn and maintain their certification, we are looking for programs, workshops, and virtual learnings that are relevant, experiential, and strengthen participants’ understanding and application of AI. If you offer a strength-based program, we invite you to host it in collaboration with The Center for Appreciative Inquiry. Beyond business growth opportunities, The Center for Appreciative Inquiry is a trusted brand with an international reach – giving your program a competitive edge, unquestioned credibility, exposure to our worldwide audience, and membership into our growing network of successful providers. There are five components in our event construction process: Creation, Promotion, Capture, Track and Payment.


Our event pages serve as a platform to inform potential attendees: the purpose of your event and its expected learning outcomes, time and location, presenter(s) information, pricing, and more. The events we host and promote are, by nature, about connections. By providing a colorful and engaging description of your event, you can boost attendance, make new connections, and strengthen old ones. The information you provide/submit will be utilized by our team to create an event and registration page. You will be given an opportunity to review the event and registration pages for revisions prior to making the event ‘live’. Once all revisions have been made, your event page will go ‘live’ – meaning it will be locatable on our event calendar and open to receive registrations.


The most effective way to promote your event is through coordinated campaigns across various marketing channels. Each event scheduled will receive a customized email highlighting your upcoming event, its details, and provide a link for easy registration. Prior to sending, we will email you a draft of the email for revisions, modifications and suggestions. Once all changes have been made, the email will be scheduled for delivery to our growing email contact list. In addition to being sent out to our contact list, the email will be promoted on our various social media networks: Facebook, Twitter, LinkedIn, and Instagram.


Our customizable online registration forms allow you to collect participant information that will help you give attendees a great event experience. Participants can register for your events quickly using our secure online registration system. Information collected by our online registration system will remain confidential and will not be sold to third parties.


Each scheduled event will have an event roster. The event roster will contain participant information collected during the registration process. Upon registration, each attendee will receive a confirmation email from CAI containing a paid invoice and additional training information. Additional registration support provided includes: monitoring registrations, payment statuses, and how close you are to reaching maximum capacity. Event rosters will be provided to event trainers/presenters to engage participants before, during and after the event.


Prior to creating your event, you will participate in a meeting with the Center for Appreciative Inquiry to discuss the roles and responsibilities of each party, logistics, method of payment, fund management and distribution. Using the information collected from the meeting, CAI will draft a mutual agreement between all parties involved.


To apply for the Center for Appreciative Inquiry’s Collaborative Event Promotion Program, please complete the application form. Be sure to include as much information as possible, including supplying additional documentation (e.g. syllabus, supplemental reading material, pre- and post-work, etc.), so that The Center for Appreciative Inquiry can create engaging, well-designed, and informative event and registration pages, confirmation emails, and promotional materials. All completed Collaborative Event Promotion Applications are to be submitted to Kathy Becker.

Once submitted, please allow for up to 60 days for the CAI team to review your application. Applications will be reviewed in the order in which is it received.

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