Changes in the identity of a system and qualitative changes in the state of being of that system. According to the research of Gervase R. Bushe and Aniq Khamisa, examples of organizations that have been transformed through Appreciative Inquiry include: Avon of Mexico, Cleveland Clinic, GTE (now Verizon), Hunter Douglas, Loghorn Western, Southview West Agency, and United Religions. In all seven of these cases, the Destiny/Delivery phase focused on “improvisation” rather than “implementation” which resulted in new ideas and knowledge and a generative metaphor that transformed the accepted beliefs of system members.

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